HUGO FORWARD Drop I is here. Say hello to next-gen tailoring made with HeiQ AeoniQ™, a game-changing, lightweight yet durable yarn sourced from wood pulp. We're making moves to put microplastics in the past.
Step into the HUGO brand, where fashion meets self-expression. The HUGO collections are for those who redefine their world. More than clothing, HUGO is a statement of individuality, offering pieces that push style boundaries. From bold T-shirts to modern suits, HUGO empowers your unique look. The HUGO BLUE line offers a more relaxed aesthetic, focused on denim and streetwear staples. Accessories complete the HUGO style, allowing full self-expression.
