DIVE INTO
THE BLUE

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A NEW BLUE WORLD
SUMMER 24 DROP
HUGO X ROBLOX

A NEW BLUE WORLD

HUGO BLUE

Ready? HUGO is about to give you a whole new perspective. In Summer 2024, a new blue world is making its debut, with denim and streetwear for changemakers and trailblazers.

Denim is at the heart of the collection, showcased in different ways – think jeans and skirts, jackets, trench coats, shorts, and more. Slouchy, printed jersey staples and bold logo details amplify the effortless vibe of HUGO's new side.

Welcome to a new universe with more fashion, more attitude, and more denim. However you wear it, wherever you wear it, HUGO Your Way.
 

SUMMER 24 DROP

For him
For her

GET THE LOOK

Hugo Blue Collection for Men by HUGO Hugo Blue Collection for Men by HUGO
Hugo Blue Collection for Women by HUGO Hugo Blue Collection for Women by HUGO
Hugo Blue Collection for Men by HUGO Hugo Blue Collection for Men by HUGO

all-gender
styles

Express your individuality with new gender-neutral pieces that redefine the boundaries of style.

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Cotton-jersey T-shirt with logo artwork
Cotton-jersey T-shirt with logo artwork
$58.00
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Zip-up denim jacket with contrasting tape detail
Zip-up denim jacket with contrasting tape detail
$198.00
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Cotton-terry hoodie with outline logos
Cotton-terry hoodie with outline logos
$128.00
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Cotton-terry tracksuit bottoms with Happy HUGO logo patch
Cotton-terry tracksuit bottoms with Happy HUGO logo patch
$99.00
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Cotton-jersey T-shirt with logo artwork
Cotton-jersey T-shirt with logo artwork
$48.00
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Relaxed-fit denim jacket with Happy HUGO print
Relaxed-fit denim jacket with Happy HUGO print
$198.00
Shop now
Cotton-terry hoodie with Happy HUGO logo
Cotton-terry hoodie with Happy HUGO logo
$129.00
Shop now
Cotton-terry tracksuit bottoms with blue logo patch
Cotton-terry tracksuit bottoms with blue logo patch
$99.00
Shop now
Three-pack of short-length socks
Three-pack of short-length socks
$26.00
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Cotton-knit beanie with blue logo label
Cotton-knit beanie with blue logo label
$68.00
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HUGO x roblox

Take a leap into the Metaverse with our very own Roblox realm, PLANET HUGO – our ever-evolving universe of unique, interconnected experiences. PLANET HUGO’s first two 3D environments are HUGO HANGOUT, a Roblox shopping experience and home for HUGO’s virtual merchandise, events, and loyalty rewards, and HUGO FASHION MATCH, a styling game that puts our denim-focused offering in the spotlight.

ENTER PLANET HUGO

DENIM TO THE CORE

PLANET HUGO

Rock your vibe in both worlds with cutting-edge styles for both you and your avatar.
SHOP FOR YOURSELF
SHOP FOR YOUR AVATAR
Hugo Blue Collection for Men and Women by HUGO
Blue-denim jacket with logo-tape hem
$198.00
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Hugo Blue Collection for Men and Women by HUGO
Cotton-terry sweatshirt with blue logo label
$129.00
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Hugo Blue Collection for Men and Women by HUGO
Mid-blue denim jeans with logo-tape waist
$138.00
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Hugo Blue Collection for Men and Women by HUGO
Slim-fit sweater with high-cut hemline
$138.00
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Hugo Blue Collection for Men and Women by HUGO
Relaxed-fit cargo trousers in cotton
$178.00
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Hugo Blue Collection for Men and Women by HUGO
Slim-fit coach jacket with logo prints
$229.00
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Hugo Blue Collection for Men and Women by HUGO
Cotton-terry color-blocked shorts with contrast panels
$128.00
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Hugo Blue Collection for Men and Women by HUGO
Tank top in stretch cotton with logo badge
$49.00
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Hugo Blue Collection for Men and Women by HUGO
Regular-fit skirt in blue cotton denim
$118.00
Shop now
Hugo Blue Collection for Men and Women by HUGO Hugo Blue Collection for Men and Women by HUGO

SHOP THE
ENTIRE COLLECTION

For him
For her