The material: wool
Soft and warm
Wool is a natural fibre that is clipped from animals, usually sheep, and has been used in clothing for millennia. It can be spun into yarns and knitted in various ways to make cosy sweaters and scarves, or it can be woven into refined fabrics for suits, trousers or coats.
Either way, its inherent insulation and softness make it a wardrobe staple in colder climes. Its ability to take on rich colours ensures an elegant finish. Reach for virgin and merino wools, which have particularly fine fibres, offering an even more luxurious feel.
HUGO BOSS carefully considers the sourcing of its wool. For example, the proportion of mulesing-free wool in our pure woollen knitwear products is 90% as of 2020. You can find out more on our corporate website.
Advantages of wool
Reasons to invest
Wool is naturally equipped with many advantages for the wearer. These are the top reasons to buy wool products.
Natural and sustainable
Wool is organically produced by sheep, and no synthetic version has come close to mirroring its properties. It's also fully biodegradable.
Heat and moisture regulating
Thanks to its fine fibres, wool traps small pockets of air that help to insulate against the cold. Wool is not just for colder weather. It also performs well in warm weather, as it is able to transfer heat and moisture away from the body.
Stain and dirt resistant
Wool naturally resists stains and dirt, making it an durable investment. It also resists picking up odours adding to its longevitiy of use.
Crease-resistant
Thanks to its almost spring-like structure, wool contains inbuilt stretch. This allows it to move with the body while retaining it shape, and helps it to resist wrinkles.
